Paramore: "Ain't it Fun"
Role: Creative Consultant
In collaboration with director Sophia Peer, world record concepts were developed for Paramore's "Ain't It Fun" music video. Records included "Fastest Time to Smash 30 Clocks with Guitars", "Fastest Time to Run Through 10 Banners", and "Most World Records Set in a Music Video". The video debuted in February of 2014 and has enjoyed more than 6 million views on Youtube, as well as dozens of challenges by fans at RecordSetter.com.